Puma: Then and Now

Puma: Then and Now

One of the most iconic brands in athletic and casual footwear is Puma. Originally a purely athletic brand, Puma and its trademark formstrip design—originally to stabilize the foot, now present on even casual shoes as decoration—made the mark in the world of fashion as well, with many iconic athletes donning the brand out in the world as well as in competition.

Gebruder Dassler Schuhfabrik (the Dassler Brothers Shoe Factory) was founded by brothers Rudolf and Adolf Dassler in 1924. German and American athletes—including multiple Gold Medal winner and sporting icon Jesse Owens—sported Dassler spikes in 1928 and 1936, with these successes and others leading to the formation of Puma by Rudolf Dassler in 1948. Puma’s first soccer shoe was part of the first post-war match between West Germany and Switzerland in 1950.

Throughout the fifties and sixties, Puma soccer shoes adorned a number of champion teams, including 1958 World Cup Champions Brazil. Soccer icon Pele led the team—in Pumas—to another World Cup and a tournament MVP in 1962. Puma track shoes were part of Gold Medal podiums in the 1960, 1964, and 1968 Olympic Games.

Seventies sports icons Walt “Clyde” Frazier of the NBA’s New York Knicks and German soccer star Johan Cruyff both sported Pumas while playing, but Frazier expanded the brand’s appeal even further, styling them off the court as well. The Puma “Clyde” became a must-have suede sneaker.

Puma’s performance history has continued until this day. Tennis stars like Boris Becker, Martina Navratilova, and Serena Williams have won Grand Slam tournaments in Puma tennis shoes. Puma’s Gold Medal count has grown with each successive Summer Olympics. National soccer teams in every World Cup have worn Puma.

Today, Puma is making a return to its roots as an athletic brand with style. Famous Footwear stands behind some great running shoes that take the iconic Puma look in a new direction. The Cell Riaze running shoe for women features the Puma cat logo on the outside and plenty of innovative technology, including cushioning bubbles, on the inside. The tight grooves on the sole prevent rocks from getting caught, so you can even take the Cell Riaze off-road if you like—and as a bonus, they look great with jeans when you’re not on the run.

The Tazon 6 running shoe for men features the iconic Puma formstrip detail, giving it a great look whether you’re hanging out or blazing by. Bubble technology and inverse duoCELL technology add fit, comfort and performance. The shoes breathe well and are lightweight. The Puma Tazon 6 is also available for little kids, with dual Velcro® straps instead of a lace up front.

For almost a century, Puma has merged function and fashion like few others. Keep up by checking out what Famous has to offer right now.